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Role of electronic word of mouth on purchase intention

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10012059446

The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions

Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521

Persistent link: https://www.econbiz.de/10011381546

Repurchase loyalty for customer social co-creation e-marketplaces

Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464

Persistent link: https://www.econbiz.de/10010530878

Towards a unified customer experience in online shopping environments : antecedents and outcomes

Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119

Persistent link: https://www.econbiz.de/10011558938

Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China

Gao, Lingling; Bai, Xuesong - In: Journal of retailing and consumer services 21 (2014) 4, pp. 653-665

Persistent link: https://www.econbiz.de/10010388513

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation

Agrebi, Meriem; Chandon, Jean Louis; Zaichkowsky, … - In: International journal of internet marketing and … 16 (2022) 4, pp. 394-421

Persistent link: https://www.econbiz.de/10013256327

The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online

Vrontis, Demetris; Massoud, Mazen; Dennaoui, Hassan; El … - In: Global business & economics review 26 (2022) 3, pp. 285-313

Persistent link: https://www.econbiz.de/10013193843

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Online customer experience in e-retailing : implications for web entrepreneurship

Micu, Angela Eliza; Bouzaabia, Olfa; Bouzaabia, Rym; … - In: International entrepreneurship and management journal 15 (2019) 2, pp. 651-675

Persistent link: https://www.econbiz.de/10012227100

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