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Social Web
Konsumentenverhalten
71
Consumer behaviour
70
Advertising
49
Werbung
48
Brand management
38
Markenführung
37
Meta-analysis
37
Advertising effects
34
Meta-Analyse
34
Werbewirkung
34
Markenimage
27
Brand image
25
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Theorie
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Deutschland
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Theory
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Marketingmanagement
14
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14
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13
Business economics
12
Empirical method
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Empirische Methode
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10
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Christodoulides, George
8
Eisend, Martin
5
Michaelidou, Nina
5
Siamagka, Nikoletta-Theofania
4
Cauberghe, Verolien
2
Hudders, Liselot
2
Agnihotri, Raj
1
Apaolaza, Vanessa
1
D'Souza, Clare M.
1
Dingus, Rebecca
1
Fernández, Paula
1
Hartmann, Patrick
1
Hu, Michael Y.
1
Karpinska-Krakowiak, Malgorzata
1
Krush, Michael T.
1
Küster-Rohde, Franziska
1
Nunan, Daniel
1
Presi, Caterina
1
Schivinski, Bruno
1
Siamagka, Nikoletta Theofania
1
Sibai, Olivier
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ICORIA <16., 2017, Gent>
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European Advertising Academy
2
Advances in advertising research
1
European journal of marketing
1
European management journal
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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1
A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia
;
Siamagka, Nikoletta-Theofania
; …
- In:
European management journal
37
(
2019
)
4
,
pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
Saved in:
2
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
Saved in:
3
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
4
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
5
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
6
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
7
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
8
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
Saved in:
9
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
10
Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 12-15
Persistent link: https://www.econbiz.de/10003765689
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