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Communication during pandemic : who should tweet about COVID and how?
Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
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The use of technology among the Omani retailers amidst the COVID-19 pandemic
Alriyami, Salim Nasser Salim; Ahmed, Mahfooz - In: International journal of business performance … 24 (2023) 3/4, pp. 429-441
Persistent link: https://www.econbiz.de/10014312224
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs - In: Journal of business research : JBR 127 (2021), pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
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Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach
Nasef, Nehal Nabil; Sedej, Tanja - In: International journal of electronic trade 1 (2024) 2, pp. 93-113
Persistent link: https://www.econbiz.de/10015060702
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Exploring the problematic consumption of digital platforms during the COVID-19 pandemic among university students in Africa
Nyamadi, Makafui; Tsibolane, Pitso - In: Digital innovations, business and society in Africa : …, (pp. 229-249). 2022
Persistent link: https://www.econbiz.de/10012821195
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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Promoting social resilience in service communities : a molecular biology perspective
Tang, Yihui; Blocker, Christopher - In: The journal of services marketing 36 (2022) 7, pp. 895-907
Persistent link: https://www.econbiz.de/10013407618
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Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S; Chandra, Bibhas - In: Journal of marketing communications 29 (2023) 8, pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467