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A novel social media competitive analytics framework with sentiment benchmarks

He, Wu; Wu, Harris; Yan, Gongjun; Akula, Vasudeva; … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 801-812

Persistent link: https://www.econbiz.de/10011416353

The relationship between unstructed information and marketing knowledge : an experiment in the US wine market

Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246

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Communicating local products on the web : a comparison between Italian and English-language blogs

Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395

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A thematic exploration of social media analytics in marketing research and an agenda for future inquiry

Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491

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Knowledge gathering form social media to improve marketing in agri-food sector

Caione, Adriana; Paiano, Roberto; Guido, Anna Lisa; … - In: Inventi impact: SMEs (2016) 1, pp. 36-48

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What do consumers want? : a methodological framework to identify determinant product attributes from consumers’ online questions

Fernando, Angeline Gautami; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 73 (2023), pp. 1-16

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Myanmar's tourism : sustainability of ICT to support hotel sector for online booking and digital marketing

Myat, Aye Aye; Sharkasi, Nora; Rajasekera, Jay - In: Benchmarking : an international journal 30 (2023) 7, pp. 2486-2508

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Transformative Marketing : Combining New Age Technologies and Human Insights

Kumar, Vikas; Kotler, Philip - 2024

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...

Persistent link: https://www.econbiz.de/10014558556

Show me the money : improving our understanding of how organizations generate return from technology-led marketing change

Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 561-595

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Use and measurement of social media for SMEs

McCann, Margaret; Barlow, Alexis - In: Journal of small business and enterprise development 22 (2015) 2, pp. 273-287

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