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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy; Ling, Stephanie Lim Mei; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024
Persistent link: https://www.econbiz.de/10014563877
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Social media : the new trend in marketing communication
Zairis, Antonios; Pareskevi, Lagia - In: Journal of euromarketing 24 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10011288744
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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The usage of digital marketing channels in SMEs
Taiminen, Heini Maarit; Karjalouto, Heikki - In: Journal of small business and enterprise development 22 (2015) 4, pp. 633-651
Persistent link: https://www.econbiz.de/10011434860