Narrow search
Showing 1 - 10 of 1,745
Cover Image
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Cover Image
I create, you create, we all create - for whom?
Kennedy, Eric - In: The journal of product & brand management 26 (2017) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Cover Image
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Cover Image
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue; Qiu, Lingyun - In: Nankai business review international 8 (2017) 2, pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Cover Image
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.; Fiedler, Antje; Li, Zixuan; … - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
Cover Image
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Cover Image
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Cover Image
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha; Khalid, Ifra; Awan, Asif - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 227-237). 2023
Persistent link: https://www.econbiz.de/10013541988
Cover Image
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Cover Image
Digital influencer's choice of product endorsement : a perspective of congruence
Feng, Nan; Zhao, Wenfan; Feng, Haiyang; Li, Minqiang; … - In: Journal of management science and engineering 8 (2023) 3, pp. 305-324
To infer product fitness information, consumers often consult digital influencers who exert effort to learn and evaluate product features and then propagate information to their followers. However, influencers' recommendations are not limited to products that exactly match their expertise, which...
Persistent link: https://www.econbiz.de/10014383274