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Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia - In: Digital innovations, business and society in Africa : …, (pp. 139-164). 2022
Persistent link: https://www.econbiz.de/10012821141
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An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah; Cowart, Kelly - In: The journal of services marketing 36 (2022) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
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Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi; Han, Hyunjeong; Lee, Jungwoo - In: Technological forecasting & social change : an … 174 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
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Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
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Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111
Persistent link: https://www.econbiz.de/10014226404