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Social network
Relationship marketing
25,939
Beziehungsmarketing
25,264
Social Web
20,293
Social web
20,262
Consumer behaviour
15,390
Konsumentenverhalten
15,325
Online-Marketing
12,934
Internet marketing
12,826
Customer satisfaction
5,993
Kundenzufriedenheit
5,937
Viral marketing
4,806
Virales Marketing
4,786
Electronic Commerce
4,575
Service quality
4,380
Dienstleistungsqualität
4,361
E-commerce
4,334
Brand management
4,333
Markenführung
4,319
Kundenintegration
3,907
Customer integration
3,900
Online-Handel
3,669
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3,660
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3,539
Germany
3,457
Marketingmanagement
3,146
Marketing management
3,121
Theorie
3,043
Theory
3,030
Brand image
2,945
Markenimage
2,945
Internet
2,716
Soziales Netzwerk
2,677
Social media
2,571
Lieferantenmanagement
2,411
Supplier relationship management
2,410
Werbewirkung
2,392
Advertising effects
2,381
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2,185
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2,158
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Kuchler, Theresa
18
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Bailey, Michael
12
Sabatini, Fabio
12
Van Den Bulte, Christophe
11
Whinston, Andrew B.
9
Zenou, Yves
9
Gaudeul, Alexia
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Carley, Kathleen M.
7
Gloor, Peter A.
7
Katz, Matthew
7
Nobre, Helena
7
Warkentin, Merrill
7
Buxmann, Peter
6
Campbell, Arthur
6
Fang, Xiao
6
Kane, Gerald C.
6
Li, Yung-Ming
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Hinz, Oliver
5
Iyengar, Radha
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
Ozdaglar, Asuman E.
5
Saxton, Gregory D.
5
Skiera, Bernd
5
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IGI Global
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Springer-Verlag GmbH
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Europäische Kommission / Gemeinsame Forschungsstelle
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Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
Nomos Verlagsgesellschaft
1
Uni-Taschenbücher GmbH
1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Franz Vahlen
1
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Journal of business research : JBR
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
21
Electronic commerce research
19
Information systems research : ISR
19
Management information systems : mis quarterly
16
International journal of internet marketing and advertising : IJIMA
15
Journal of retailing and consumer services
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of hospitality management
14
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
Electronic commerce research and applications
13
Journal of marketing
13
International journal of networking and virtual organisations : IJNVO
12
Computational & mathematical organization theory
11
Working paper
11
Journal of electronic commerce research : JECR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
SpringerLink / Bücher
10
Business horizons
9
Decision support systems : DSS ; the international journal
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of global information management
9
Journal of marketing management : MM
9
Discussion papers / CEPR
8
Information technology and management
8
International journal of electronic commerce : IJEC
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Journal of marketing research : JMR
8
Sport management review
8
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Source
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ECONIS (ZBW)
2,481
RePEc
4
Other ZBW resources
3
EconStor
1
Showing
1
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10
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1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
3
Customer engagement behaviour in online social networks : the
Facebook
perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
4
Social networking : how small organisations are using
Facebook
and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
5
How significant are users' opinions in social media?
Khobzi, Hamid
;
Teimourpour, Babak
- In:
International journal of accounting and information …
22
(
2014
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
Saved in:
6
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
7
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
8
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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