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Neuromarketing im Sport
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Social web
Sports marketing
2,093
Sportmarketing
2,075
Sponsorship
1,846
Sponsoring
1,837
Consumer behaviour
1,127
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1,113
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1,102
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1,101
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1,054
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991
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584
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582
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570
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558
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551
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536
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527
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512
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490
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489
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486
Markenimage
382
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381
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360
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351
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264
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252
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244
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243
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235
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232
Sportökonomik
218
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214
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211
Online-Marketing
200
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197
sponsorship
185
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183
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Ko, Yong Jae
5
Naraine, Michael L.
5
Asada, Akira
4
Annamalai, Balamurugan
3
Chadwick, Simon
3
Jang, Wonseok
3
Katz, Matthew
3
Parganas, Petros
3
Abeza, Gashaw
2
Achen, Rebecca M.
2
Alonso, Abel Duarte
2
Anagnostopoulos, Christos
2
Baker, Thomas A., III.
2
Biscaia, Rui
2
Calabuig Moreno, Ferran
2
Chanavat, Nicolas
2
Chandrasekaran, Shabana
2
Chang, Yonghwan
2
Efthymiou, Leonidas
2
Germelmann, Claas Christian
2
Geurin, Andrea N.
2
Hambrick, Marion E.
2
Holthoff, Lisa Carola
2
Kapoor, Payal S.
2
Kim, Sungkyung
2
Kunkel, Thilo
2
Manoli, Argyro Elisavet
2
O'Shea, Michelle
2
Pegoraro, Ann
2
Popp, Bastian
2
Shabbirhusain RV
2
Shams, S. M. Riad
2
Shapiro, Stephen L.
2
Séguin, Benoit
2
Thrassou, Alkis
2
Tsoukatos, Evangelos
2
Varshney, Sanjeev
2
Vrontis, Demetris
2
Weber, Yaakov
2
Weimar, Daniel
2
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utzverlag
1
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International journal of sport management and marketing : IJSMM
17
International journal of sports marketing & sponsorship
15
European Sport management quarterly : ESMQ
13
Sport management review
13
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of business research : JBR
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of media business studies
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Sport, Business and Management : an international journal ; SBM
2
Young consumers : insight and ideas for responsible marketers
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Biometrics and neuroscience research in business and management : advances and applications
1
Business history
1
Business horizons
1
Corporate communications : an international journal
1
Corporate governance and research & development studies : CGR&DS
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital business
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in the digital economy : new approaches to management for Industry 5.0
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ECONIS (ZBW)
183
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1
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
2
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
3
The impact of
sponsorship
on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
4
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
5
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
6
Young consumers' esposure to alcohol
sponsorship
in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
7
New media and technology use in corporate sport
sponsorship
: performing activational leverage from an exchange perspective
Dees, Windy
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009514074
Saved in:
8
When
sponsorship
causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
9
Online technologies and sports : a new era for
sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
10
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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