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Social web
Relationship marketing
26,367
Beziehungsmarketing
25,692
Service quality
21,767
Dienstleistungsqualität
21,016
Vertrauen
17,129
Confidence
16,510
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3,339
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3,253
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3,210
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3,179
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3,167
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3,162
Supplier relationship management
3,158
Quality management
3,141
Electronic Commerce
3,023
E-commerce
2,934
Social Web
2,883
Wirtschaftsprüfung
2,636
Financial audit
2,628
Online-Handel
2,590
Online retailing
2,581
Brand image
2,535
Markenimage
2,528
Trust
2,257
Marketingmanagement
2,169
Marketing management
2,157
Online-Marketing
2,151
Internet marketing
2,137
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2,119
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Harrigan, Paul
14
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12
Hollebeek, Linda D.
11
Hajli, Nick
10
Itani, Omar S.
9
Ozuem, Wilson
9
Sabatini, Fabio
9
Ahuja, Vandana
8
Bilgihan, Anil
8
Muhammad Anshari
8
Rita, Paulo
8
Wirtz, Bernd W.
8
Filieri, Raffaele
7
Law, Chun Hung Roberts
7
Mohammad Nabil Almunawar
7
Sarracino, Francesco
7
Vrontis, Demetris
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Dwivedi, Yogesh Kumar
6
Fernandes, Teresa
6
Flavián Blanco, Carlos
6
Kamboj, Shampy
6
McLaughlin, Caitlin
6
Möhlenbruch, Dirk
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Rahman, Zillur
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Rana, Nripendra P.
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Rather, Raouf Ahmad
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Theobald, Elke
6
Veloutsou, Cleopatra
6
Wang, Yichuan
6
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5
Bowen, Gordon
5
Carlson, Jamie
5
Casaló, Luis V.
5
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5
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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National Bureau of Economic Research
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Nomos Verlagsgesellschaft
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1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
117
Journal of retailing and consumer services
86
International journal of internet marketing and advertising : IJIMA
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Technological forecasting & social change : an international journal
34
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of business information systems : IJBIS
28
International journal of hospitality management
28
Journal of strategic marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of internet commerce
27
International journal of electronic marketing and retailing : IJEMR
26
The journal of brand management : an international journal
24
Journal of marketing communications
22
Marketing intelligence & planning
21
Journal of hospitality marketing & management
20
Business horizons
19
Journal of marketing management : MM
18
Journal of promotion management : innovations in planning and applied research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
The journal of services marketing
18
Journal of electronic commerce research : JECR
17
Journal of service management
17
Service business
17
The service industries journal
17
Tourism management : research, policies, practice
17
International journal of electronic customer relationship management : IJECRM
16
International journal of technology marketing : IJTMkt
16
Cogent business & management
15
International journal of electronic commerce : IJEC
15
Psychology & marketing
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of networking and virtual organisations : IJNVO
14
Journal of marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Asia Pacific journal of marketing and logistics
13
Information systems research : ISR
13
Journal of global marketing
13
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ECONIS (ZBW)
2,882
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1
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
2
A new perspective of e-trust in the era of social media : insights from customer satisfaction data
Ramanathan, Usha
;
Williams, Nigel L.
;
Zhang, Michael
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1417-1431
Persistent link: https://www.econbiz.de/10013356954
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
6
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
7
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
8
Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?
Md Uzir Hossain Uzir
;
Abu Bakar bin Abdul Hamid
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 113-137
Persistent link: https://www.econbiz.de/10012506639
Saved in:
9
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
10
Web-based information systems success : testing the antecedents of online customer satisfaction
Bellaaj, Moez
- In:
International journal of internet and enterprise …
8
(
2012/13
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10010205078
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