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~subject:"Social web"
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Subject
All
Social web
Werbung
13,887
Advertising
11,360
Schwarze Menschen
8,104
Werbewirkung
8,028
Advertising effects
7,801
Black people
5,562
Consumer behaviour
4,735
Konsumentenverhalten
4,636
USA
3,817
United States
2,960
Vereinigte Staaten
2,881
Online-Marketing
2,704
Internet marketing
2,697
Theorie
1,848
Theory
1,804
Ethnische Diskriminierung
1,775
Ethnic discrimination
1,772
Brand management
1,457
Markenführung
1,437
advertising
1,409
Deutschland
1,348
Marketing
1,147
Markenimage
1,082
Brand image
1,075
Schwarze
1,011
Marketingmanagement
919
Marketing management
903
Social Web
895
Germany
872
Ethnische Gruppe
805
Ethnic group
798
Markenartikel
752
Brand
673
Race
667
Rasse
664
Werbepsychologie
561
Großbritannien
546
Psychology of advertising
522
Emotion
503
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All
Undetermined
499
Free
185
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Article
724
Book / Working Paper
169
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Article in journal
677
Aufsatz in Zeitschrift
677
Aufsatz im Buch
50
Book section
50
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
24
Working Paper
24
Aufsatzsammlung
14
Collection of articles of several authors
14
Sammelwerk
14
Hochschulschrift
12
Conference paper
7
Konferenzbeitrag
7
Case study
5
Fallstudie
5
Konferenzschrift
4
Thesis
3
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2
Guidebook
2
Ratgeber
2
Sammlung
2
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1
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All
English
867
German
27
Polish
1
Author
All
Fogel, Joshua
7
Arora, Taanika
6
Chen, Huan
6
Choi, Yung Kyun
6
Noort, Guda van
6
Pitt, Leyland F.
6
Dodoo, Naa Amponsah
5
Fossen, Beth L.
5
Pittman, Matthew
5
Poels, Karolien
5
Schweidel, David A.
5
Tucker, Catherine
5
Tucker, Catherine E.
5
Yoon, Sukki
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Dwivedi, Yogesh Kumar
4
Huang, Yan
4
Hudders, Liselot
4
Kerr, Gayle
4
Kim, Jooyoung
4
Liberini, Federica
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Sen, Sandipan
4
Thorson, Esther
4
Yang, Yanwu
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Alsan, Marcella
3
Antheunis, Marjolijn L.
3
Arora, Nilesh
3
Banerjee, Abhijit V.
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Breza, Emily
3
Bright, Laura F.
3
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
All
International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
36
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
24
Journal of marketing communications
21
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
13
Journal of current issues and research in advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Health marketing quarterly
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER working paper series
4
Research
4
Technological forecasting & social change : an international journal
4
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Source
All
ECONIS (ZBW)
893
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1
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893
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date (oldest first)
1
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
2
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
3
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
4
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
7
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
8
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
9
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
10
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
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