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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

Online influencers : healthy food or fake news

Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175

Persistent link: https://www.econbiz.de/10012512709

Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball

Williams, Jo; Heiser, Robert; Chinn, Susan J. - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 295-310

Persistent link: https://www.econbiz.de/10009748199

Consumer interest in major league baseball : an analytical modeling of Twitter

Watanabe, Nicholas; Yan, Grace; Soebbing, Brian P. - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 207-220

Persistent link: https://www.econbiz.de/10011489246

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Applying the customer-centric model to the investigation of brand communities of professional sports teams

Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234

Persistent link: https://www.econbiz.de/10012667339

Casual bettors and sentiment bias in NBA and NFL betting

Feddersen, Arne; Humphreys, Brad R.; Soebbing, Brian P. - In: Applied economics 52 (2020) 53, pp. 5797-5806

Persistent link: https://www.econbiz.de/10012308325

Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions

Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266

Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a...

Persistent link: https://www.econbiz.de/10012262349

The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association

Achen, Rebecca M. - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 247-268

Persistent link: https://www.econbiz.de/10011633637

Fan networks in women's sport : an egocentric analysis of social fans and IsoFans

Katz, Matthew; Melton, E. Nicole; Isard, Risa F.; Agha, Nola - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 166-180

Persistent link: https://www.econbiz.de/10014635125

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