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Contextual advertising
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Social web
Werbung
13,756
Online-Marketing
12,891
Internet marketing
12,669
Advertising
10,340
Konsumentenverhalten
8,194
Consumer behaviour
8,169
Werbewirkung
7,893
Advertising effects
7,668
Social Web
5,904
Zielgruppe
2,844
Markenführung
2,763
Brand management
2,751
Target group
2,448
Deutschland
2,267
Marketingmanagement
2,189
Electronic Commerce
2,167
Marketing management
2,153
Theorie
2,094
Online-Handel
2,039
Theory
2,037
Online retailing
2,036
E-commerce
2,017
Marketing
2,014
USA
1,924
Beziehungsmarketing
1,914
Relationship marketing
1,912
Viral marketing
1,874
Virales Marketing
1,872
Markenimage
1,795
Brand image
1,765
United States
1,765
Germany
1,718
Internet
1,473
advertising
1,376
Markenartikel
1,099
Brand
1,021
Website
909
Social media
859
social media
826
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1,020
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6
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68
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67
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64
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60
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60
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27
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26
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22
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16
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9
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9
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9
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352
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3
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Law, Chun Hung Roberts
14
Kreutzer, Ralf T.
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Ozuem, Wilson
12
Schweidel, David A.
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Pitt, Leyland F.
11
Sabatini, Fabio
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Chen, Huan
9
Choi, Yung Kyun
9
Kim, Juran
9
Kumar, Vikas
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Hudders, Liselot
8
Moe, Wendy W.
8
Qiu, Liangfei
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tucker, Catherine
8
Yoon, Sukki
8
Berthon, Pierre R.
7
Bilgihan, Anil
7
Camilleri, Mark Anthony
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
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Springer Fachmedien Wiesbaden
25
IGI Global
12
Nomos Verlagsgesellschaft
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
National Bureau of Economic Research
3
Springer Gabler <Firma>
3
American Marketing Association
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Universität Mannheim
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Published in...
All
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
99
International journal of advertising : the review of marketing communications
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
57
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
48
Business horizons
45
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
44
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Journal of advertising research
34
SpringerLink / Bücher
34
Marketing intelligence & planning
33
Journal of strategic marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Springer eBook Collection
32
The journal of brand management : an international journal
32
Journal of marketing
31
International journal of business information systems : IJBIS
29
Psychology & marketing
29
Electronic commerce research
28
Journal of electronic commerce research : JECR
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
5,897
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1
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of
5,897
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1
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
2
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
3
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
4
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
5
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
6
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
Saved in:
9
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
10
What's not to "like"? : can a Facebook fan base give a brand the
advertising
reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
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