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Social web
Marketing
29,159
Beziehungsmarketing
25,156
Relationship marketing
25,128
Lieferantenmanagement
17,334
Supplier relationship management
17,287
Marketingmanagement
16,897
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16,079
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7,738
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5,739
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5,015
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4,865
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4,604
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4,586
Soziale Gruppe
4,382
Social group
4,377
Dienstleistungsqualität
4,292
Service quality
4,288
Innovation
3,706
Business-to-business marketing
3,472
B-to-B-Marketing
3,452
Electronic Commerce
3,437
Social Web
3,320
E-commerce
3,123
Online-Marketing
3,074
Marketingtheorie
3,066
Internet marketing
3,006
Strategisches Management
2,990
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2,949
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Agnihotri, Raj
16
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Haenlein, Michael
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Ozuem, Wilson
10
Hajli, Nick
9
Scott, David Meerman
9
Ahuja, Vandana
8
Karjaluoto, Heikki
8
Dwivedi, Yogesh Kumar
7
Milne, George R.
7
Rumler, Andrea
7
Veloutsou, Cleopatra
7
Adeola, Ogechi
6
Alavi, Shirin
6
Alt, Rainer
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Constantinides, Efthymios
6
Dennis, Alan
6
Dholakia, Utpal M.
6
Hinson, Robert
6
Kamboj, Shampy
6
Ko, Eunju
6
Möhlenbruch, Dirk
6
Quinton, Sarah
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Rita, Paulo
6
Ryan, Damian
6
Skiera, Bernd
6
Smith, Sarah
6
Swani, Kunal
6
Theobald, Elke
6
Bernoff, Josh
5
Carlson, Jamie
5
Conduit, Jodie
5
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5
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Springer Fachmedien Wiesbaden
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IGI Global
9
American Marketing Association
8
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
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2
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2
Springer Gabler <Firma>
2
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1
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1
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Edward Elgar Publishing
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1
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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1
Galileo Press
1
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1
Haufe-Lexware GmbH & Co. KG
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1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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1
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1
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1
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1
Westfälische Wilhelms-Universität Münster
1
Wiley-VCH
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
121
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of strategic marketing
29
Business horizons
27
Journal of internet commerce
27
Technological forecasting & social change : an international journal
26
The journal of business & industrial marketing
26
Journal of promotion management : innovations in planning and applied research
25
SpringerLink / Bücher
25
The journal of brand management : an international journal
23
Marketing intelligence & planning
22
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
19
International journal of technology marketing : IJTMkt
18
Journal of marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
The journal of services marketing
16
Psychology & marketing
15
Cogent business & management
14
Information systems research : ISR
14
Journal of management information systems : JMIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Journal of global marketing
13
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ECONIS (ZBW)
3,316
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1
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3,316
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1
E-
marketing
orientation and social media implementation in B2B
marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Saved in:
2
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
3
Antecedents of social media B2B use in industrial
marketing
context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
4
A comparison of social media
marketing
between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
5
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
6
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
New business client acquisition using social networking sites
Kazienko, Przemyslaw
;
Szozda, Natalia
;
Filipowski, Tomasz
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
Saved in:
8
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
9
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
10
Integrating online communities within business-to-business
marketing
communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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