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Social web
Konsumentenverhalten
79,172
Consumer behaviour
78,739
Beziehungsmarketing
25,195
Relationship marketing
25,167
Einzelhandel
17,630
Lieferantenmanagement
17,342
Supplier relationship management
17,295
Theorie
14,868
Retail trade
14,726
Theory
14,656
Customer satisfaction
13,771
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13,635
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9,104
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8,773
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8,762
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8,447
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8,444
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8,064
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7,416
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7,113
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7,061
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7,029
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6,688
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6,687
Online-Handel
6,506
Online retailing
6,484
Electronic Commerce
6,111
E-commerce
5,886
Social Web
5,790
Online-Marketing
5,262
Internet marketing
5,221
Markenartikel
4,567
Brand
4,562
Marketingmanagement
4,370
Marketing management
4,309
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3,810
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3,804
Vertrauen
3,722
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Harrigan, Paul
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Agnihotri, Raj
14
Flavián Blanco, Carlos
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
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Ozuem, Wilson
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Rita, Paulo
13
Hajli, Nick
12
Casaló, Luis V.
11
Ranfagni, Silvia
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
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Itani, Omar S.
10
Lorenzo-Romero, Carlota
10
Seo, Yuri
10
Thaichon, Park
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9
Hennig-Thurau, Thorsten
9
Schivinski, Bruno
9
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Veloutsou, Cleopatra
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8
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Bigné Alcañiz, J. Enrique
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8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Ko, Eunju
8
Liang, Sai
8
Luo, Xueming
8
Michaelidou, Nina
8
Pantano, Eleonora
8
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8
Ruyter, Ko de
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IGI Global
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2
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2
Technische Universität Braunschweig
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Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Haufe-Lexware GmbH & Co. KG
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
253
Journal of retailing and consumer services
184
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
61
The journal of product & brand management
60
Journal of internet commerce
55
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
47
International journal of advertising : the review of marketing communications
46
The journal of brand management : an international journal
44
International journal of hospitality management
42
Journal of electronic commerce research : JECR
40
International journal of consumer studies
39
Journal of strategic marketing
39
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing
36
Cogent business & management
35
International journal of electronic commerce : IJEC
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
Electronic commerce research
34
International journal of technology marketing : IJTMkt
34
Information systems research : ISR
33
International journal of business information systems : IJBIS
33
Tourism management : research, policies, practice
33
Business horizons
32
Marketing intelligence & planning
32
Asia Pacific journal of marketing and logistics
30
Journal of hospitality marketing & management
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of fashion marketing and management
28
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
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ECONIS (ZBW)
5,787
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1
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1
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
2
Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
Saved in:
3
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
4
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
7
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
8
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
9
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
10
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
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