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Targeted advertising in the br...
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Social web
Consumer behaviour
82,982
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13,855
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13,146
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13,030
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11,324
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6,321
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5,661
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5,103
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4,956
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4,738
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4,715
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21
Filieri, Raffaele
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19
Law, Chun Hung Roberts
18
Hajli, Nick
16
Harrigan, Paul
16
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Rita, Paulo
16
Stephen, Andrew T.
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Bigné Alcañiz, J. Enrique
14
Ozuem, Wilson
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Kreutzer, Ralf T.
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Schweidel, David A.
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Thaichon, Park
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Kumar, Vikas
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Seo, Yuri
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Tan, Yong
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Veloutsou, Cleopatra
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Chen, Huan
10
Constantinides, Efthymios
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Qiu, Liangfei
10
Ranfagni, Silvia
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10
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10
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9
Gretzel, Ulrike
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Nomos Verlagsgesellschaft
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American Marketing Association
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Edward Elgar Publishing
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MITP Verlags-GmbH & Co. KG
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Springer Gabler <Firma>
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Universität Mannheim
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Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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OECD
2
Peter Lang GmbH
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Springer International Publishing
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Springer-Verlag GmbH
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Verlag Dr. Kovač
2
Wiley-VCH
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epubli GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Bundesanzeiger Verlag
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Center of Market Oriented Product and Production Management
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DGT Jahrestagung <19., 2015, Kempten>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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1
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Journal of business research : JBR
301
Journal of retailing and consumer services
190
International journal of internet marketing and advertising : IJIMA
145
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Technological forecasting & social change : an international journal
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
82
Journal of marketing communications
75
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
63
Information systems research : ISR
62
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
59
Journal of management information systems : JMIS
58
International journal of hospitality management
57
Psychology & marketing
53
Business horizons
52
International journal of technology marketing : IJTMkt
52
SpringerLink / Bücher
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of electronic commerce research : JECR
48
Cogent business & management
47
International journal of business information systems : IJBIS
47
Marketing intelligence & planning
47
The journal of brand management : an international journal
47
Electronic commerce research
46
International journal of consumer studies
42
Journal of marketing
42
Journal of marketing management : MM
41
Journal of advertising research
40
Journal of travel and tourism marketing
40
Springer eBook Collection
40
Journal of strategic marketing
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Young consumers : insight and ideas for responsible marketers
36
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ECONIS (ZBW)
8,495
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1
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1
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
2
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
3
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
4
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
5
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
6
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
7
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
8
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
9
Overwhelming targeting options : selecting audience segments for online
advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
10
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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