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Personal Brand Creation in the Digital Age : Theory, Research and Practice

Grzesiak, Mateusz - 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...

Persistent link: https://www.econbiz.de/10012396418

Personal brand creation in the digital age : theory, research and practice

Grzesiak, Mateusz - 2018

Persistent link: https://www.econbiz.de/10011723493

How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

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Balancing acts : managing employees and reputation in social media

Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827

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A framework to attain brand promise in an online setting

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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

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Reputation and brand management by political parties : party vetting of election candidates in Canada

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Co-creating brand image and reputation through stakeholder’s social network

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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

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Chained to a rock

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