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Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands

Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156

Persistent link: https://www.econbiz.de/10014447588

The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention

Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100

Persistent link: https://www.econbiz.de/10012266280

The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce

Molina-Prados, Aida; Muñoz-Leiva, Francisco; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 495-515

Persistent link: https://www.econbiz.de/10013384541

Fast fashion consumer engagement on Instagram : a case study

Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark … posts on Instagram based on three coding categories that analyse the content of the message, the communication strategy and …

Persistent link: https://www.econbiz.de/10014529044

Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via...

Persistent link: https://www.econbiz.de/10013470237

The impact of social media marketing on building brand loyalty through customer engagement in Jordan

Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387

Persistent link: https://www.econbiz.de/10013343627

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