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Social web
Consumer behaviour
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81,208
Corporate social responsibility
36,049
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35,009
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5,666
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5,633
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Filieri, Raffaele
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14
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14
Flavián Blanco, Carlos
13
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11
Law, Chun Hung Roberts
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11
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10
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9
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9
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8
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7
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Media Economics Institut / Köln
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1
OECD
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1
Peter Lang GmbH
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RWTH Aachen
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Journal of business research : JBR
225
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
49
Journal of internet commerce
45
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
43
The journal of brand management : an international journal
41
International journal of consumer studies
39
International journal of hospitality management
37
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Electronic commerce research
35
Cogent business & management
34
Tourism management : research, policies, practice
34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
International journal of business information systems : IJBIS
32
Journal of marketing
32
Journal of marketing management : MM
31
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of strategic marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
5,184
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1
Socially responsible or financially exploitative? :
sports
fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
Young consumers' esposure to alcohol
sponsorship
in
sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
3
When
sponsorship
causes anger : understanding negative fan reactions to postings on
sports
clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Online technologies and
sports
: a new era for
sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
5
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
6
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
7
Activating a gloval
sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
8
The impact of
sponsorship
on social media engagement : a longitudinal examination of professional
sport
teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
9
New media and technology use in corporate
sport
sponsorship
: performing activational leverage from an exchange perspective
Dees, Windy
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009514074
Saved in:
10
Nature and characteristics of the
sport
industry and its current trends impacting the industry
Ditzio, Amber A.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 13-27
Persistent link: https://www.econbiz.de/10011591086
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