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Social web
Consumer behaviour
46
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25
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14
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14
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language
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natural language processing
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Berger, Jonah
10
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
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ECONIS (ZBW)
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1
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10009559372
Saved in:
3
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
4
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
5
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
6
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
7
Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009356635
Saved in:
8
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
9
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
10
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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