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Social web
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Relationship marketing
26,378
Beziehungsmarketing
25,703
Social Web
20,794
Customer satisfaction
15,536
Kundenzufriedenheit
13,953
Theorie
11,954
Theory
11,780
Satisfaction
11,090
Zufriedenheit
9,873
Service quality
9,095
Brand management
8,911
Markenführung
8,864
Dienstleistungsqualität
8,829
Online-Marketing
8,589
Internet marketing
8,491
Deutschland
8,416
Germany
8,034
Brand image
7,432
Markenimage
7,387
Online-Handel
6,751
USA
6,741
Online retailing
6,734
United States
6,460
Electronic Commerce
6,026
E-commerce
5,804
Einzelhandel
4,873
Retail trade
4,825
Brand
4,636
Markenartikel
4,623
Lebensqualität
4,518
Quality of life
4,495
Marketingmanagement
4,493
Marketing management
4,467
Emotion
4,160
Virales Marketing
4,030
Viral marketing
4,029
Werbewirkung
3,981
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All
Undetermined
8,963
Free
4,604
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Article
15,014
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5,744
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5
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415
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304
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227
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183
Ratgeber
119
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108
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100
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50
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48
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43
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30
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German
1,937
French
23
Polish
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8
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3
Portuguese
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2
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1
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1
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Author
All
Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Cogent business & management
66
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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Source
All
ECONIS (ZBW)
20,759
Other ZBW resources
4
Showing
1
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1
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
2
Beyond loyalty : customer
satisfaction
, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
3
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
4
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
5
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Saved in:
6
Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China
Gao, Lingling
;
Bai, Xuesong
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 653-665
Persistent link: https://www.econbiz.de/10010388513
Saved in:
7
Social casinos : winning isn't everything
Barsky, Jonathan
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10012654041
Saved in:
8
An integrated model of social media brand love : mediators of brand attitude and consumer
satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
9
How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
Saved in:
10
Customers' need for uniqueness theory versus brand congruence theory : the impact on
satisfaction
with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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