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Social web
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1
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Journal of business research : JBR
93
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
37
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33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of strategic marketing
25
The journal of brand management : an international journal
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing intelligence & planning
22
Technological forecasting & social change : an international journal
21
International journal of electronic marketing and retailing : IJEMR
20
Business horizons
19
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
Journal of service management
16
The journal of services marketing
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International journal of electronic customer relationship management : IJECRM
15
Journal of marketing communications
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing
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Asia Pacific journal of marketing and logistics
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International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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International journal of technology marketing : IJTMkt
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Journal of hospitality marketing & management
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ECONIS (ZBW)
2,145
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1
Extending customer relationship management into a social context
Diffley, Sarah
;
McCole, Patrick
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 591-610
Persistent link: https://www.econbiz.de/10011401719
Saved in:
2
Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle
;
Pitta, Dennis
;
Leventhal, Richard C.
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 509-516
Persistent link: https://www.econbiz.de/10010227345
Saved in:
3
Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco
;
Capestro, Mauro
;
Di Maria, Eleonora
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
Saved in:
4
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
5
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
6
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
7
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
10
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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