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Social web
Supply chain
36,919
Lieferkette
36,248
Lieferantenmanagement
17,652
Supplier relationship management
17,609
Werbung
13,912
Online-Marketing
13,275
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13,159
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11,386
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9,045
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8,917
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8,516
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8,044
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7,817
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6,313
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4,951
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4,804
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4,331
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4,255
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4,248
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4,226
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4,225
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4,092
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4,032
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4,016
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3,926
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3,897
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3,704
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3,253
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3,245
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3,192
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3,122
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3,104
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3,056
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3,040
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2,745
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2,707
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2,704
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14
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Rita, Paulo
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Pitt, Leyland F.
12
Schweidel, David A.
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11
Karjaluoto, Heikki
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Sabatini, Fabio
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Stephen, Andrew T.
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10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Schivinski, Bruno
10
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10
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9
Bilgihan, Anil
9
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9
Choi, Yung Kyun
9
Hinson, Robert
9
Kim, Juran
9
Skiera, Bernd
9
Tan, Yong
9
Thaichon, Park
9
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8
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
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Moe, Wendy W.
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8
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MITP Verlags-GmbH & Co. KG
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Springer Gabler <Firma>
3
Springer International Publishing
3
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2
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2
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2
Edward Elgar Publishing
2
Information Resources Management Association
2
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2
Technische Universität Braunschweig
2
Universität Bremen
2
Universität Mannheim
2
Wiley-VCH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Herbert Utz Verlag
1
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Journal of business research : JBR
203
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
International journal of advertising : the review of marketing communications
72
Industrial marketing management : the international journal for industrial and high-tech firms
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of marketing communications
61
Technological forecasting & social change : an international journal
58
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
51
International journal of hospitality management
48
Business horizons
47
Information systems research : ISR
46
The journal of product & brand management
45
Journal of management information systems : JMIS
44
International journal of electronic marketing and retailing : IJEMR
42
Cogent business & management
41
Journal of internet commerce
40
Marketing intelligence & planning
40
International journal of technology marketing : IJTMkt
37
Electronic commerce research
36
Journal of advertising research
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
The journal of brand management : an international journal
33
Journal of marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Springer eBook Collection
32
Journal of strategic marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
28
International journal of contemporary hospitality management
27
The journal of business & industrial marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
26
Journal of travel and tourism marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
6,306
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1
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of
6,306
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date (oldest first)
1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Competition and cooperation in a platform-based business ecosystem within complementary partners
Hong, Zhaofu
;
Zhang, Qiaojun
;
Xu, Xiaoping
;
Lyu, Zerong
- In:
International journal of production economics
275
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015052044
Saved in:
3
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
4
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
5
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
6
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
7
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
9
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
10
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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