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Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; … - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-37

Persistent link: https://www.econbiz.de/10009510262

Change in a sponsorship alliance and the communication implications of spontaneous recovery

McAlister, Anna R.; Kelly, Sarah J.; Humphreys, Michael S. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10009536722

Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121

Persistent link: https://www.econbiz.de/10009549701

State of the art and science in sponsorship-linked marketing

Cornwell, T. Bettina - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 41-55

Persistent link: https://www.econbiz.de/10003766363

Sponsorship in marketing : effective partnerships in sports, arts and events

Cornwell, T. Bettina - 2020 - 2nd edition

Persistent link: https://www.econbiz.de/10013180591

Less "sponsorship as advertising" and more sponsorship-linked marketing as authentic engagement

Cornwell, T. Bettina - In: Journal of advertising 48 (2019) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10012201393

Sponsorship in marketing : effective partnerships in sports, arts and events

Cornwell, T. Bettina - 2020 - 2nd Edition

"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,...

Persistent link: https://www.econbiz.de/10012166431

Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship

Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86

Persistent link: https://www.econbiz.de/10003811715

The impact of title event sponsorship announcements on shareholder wealth

Clark, John M.; Cornwell, T. Bettina; Pruitt, Stephen W. - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10003819979

Sponsorship portfolio as a brand-image creation strategy

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149

Persistent link: https://www.econbiz.de/10008839686