//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Broadcasting technology and it...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
Strategische Allianz
5,776
Strategic alliance
5,222
Sports marketing
2,063
Sportorganisation
1,823
Sport organization
1,794
Profisport
1,695
Professional sports
1,693
Sport
1,173
Sports
1,105
Unternehmenskooperation
1,067
Fußball
1,001
Football
998
Inter-firm cooperation
964
Theorie
911
Theory
905
Deutschland
889
USA
843
Germany
833
United States
813
Consumer behaviour
788
Konsumentenverhalten
785
Unternehmensnetzwerk
749
Business network
744
Welt
642
World
632
Rundfunksender
626
Broadcasting industry
620
Sportveranstaltung
539
Sport event
525
Innovation
499
Forschungskooperation
479
Research collaboration
477
Sponsoring
469
Sponsorship
469
Brand management
464
Markenführung
462
Unternehmenserfolg
447
Firm performance
446
Sportökonomik
406
more ...
less ...
Online availability
All
Undetermined
816
Free
212
Type of publication
All
Article
1,580
Book / Working Paper
453
Journal
12
Type of publication (narrower categories)
All
Article in journal
1,374
Aufsatz in Zeitschrift
1,374
Aufsatz im Buch
228
Book section
228
Collection of articles of several authors
87
Sammelwerk
87
Graue Literatur
81
Non-commercial literature
81
Case study
58
Fallstudie
58
Working Paper
54
Arbeitspapier
48
Hochschulschrift
46
Aufsatzsammlung
41
Thesis
28
Lehrbuch
18
Textbook
16
Konferenzschrift
12
Conference paper
9
Conference proceedings
9
Konferenzbeitrag
9
Handbook
8
Handbuch
8
Interview
4
Reprint
4
Bibliografie
3
Advisory report
2
Bibliografie enthalten
2
Bibliography included
2
Guidebook
2
Gutachten
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Article
1
Bibliography
1
Collection of articles written by one author
1
Enzyklopädie
1
more ...
less ...
Language
All
English
1,762
German
269
French
10
Spanish
4
Polish
3
Danish
1
Italian
1
more ...
less ...
Author
All
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
Uhrich, Sebastian
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Richelieu, André
10
Séguin, Benoit
10
more ...
less ...
Institution
All
Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erich-Schmidt-Verlag <Berlin>
2
IGI Global
2
Sport Marketing Association
2
Center for Economic Research <Tilburg>
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Monopolkommission
1
NMP-Verlag
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
156
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
more ...
less ...
Source
All
ECONIS (ZBW)
2,029
EconStor
8
OLC EcoSci
7
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,045
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Avoiding separation : sport partner perspectives on a long-term inter-organisational relationship
Alexander, Ted
;
Thibault, Lucie
;
Frisby, Wendy
- In:
International journal of sport management and marketing …
3
(
2008
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10003665240
Saved in:
2
Special issue: Sport organisations and inter-organisational relationships
Dickson, Geoff
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003665250
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
4
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
6
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
7
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
8
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev
;
Kapoor, Ankur
- In:
International journal of Indian culture and business …
15
(
2017
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
Saved in:
9
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
10
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->