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~subject:"Sportveranstaltung"
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Cutting edge commercials : how...
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Sportveranstaltung
Television advertising
803
Fernsehwerbung
789
Werbewirkung
369
Advertising effects
366
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
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143
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USA
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47
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Television industry
44
Product Placement
40
Product placement
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Commercial television
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Privater Fernsehsender
36
Sport event
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Jeong, Yongick
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2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of promotion management : JPM
3
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Advertising and violence : concepts and perspectives
1
Eurasian business review
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
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Stanford University Graduate School of Business Research Paper
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ECONIS (ZBW)
36
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
3
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
4
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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5
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Saved in:
6
Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
Saved in:
7
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
8
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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9
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
10
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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