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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Strategic market decisions
Cox, Keith Kohn (contributor); McGinnis, Vern J. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000051823
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The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P. - In: Journal of business strategy 6 (1986) 4, pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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Strategic planning for export marketing
Root, Franklin R. - 1964
Persistent link: https://www.econbiz.de/10001558455
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Strategic marketing
Cravens, David W. - 1982
Persistent link: https://www.econbiz.de/10001388928