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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto; Gilliland, David I.; Johnston, … - In: Industrial marketing management : the international … 89 (2020), pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto; Johnston, Wesley J. - In: International business review : the official journal of … 27 (2018) 3, pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
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Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto; Hidalgo, Pedro - In: Industrial marketing management : the international … 105 (2022), pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
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"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto; Johnston, Wsley J.; Ehret, Michael - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
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Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto; Cabanelas, Pablo; Charterina, Jon - In: Industrial marketing management : the international … 115 (2023), pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
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The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto; Johnston, Wesley J. - In: Industrial marketing management : the international … 66 (2017), pp. 90-102
Persistent link: https://www.econbiz.de/10011775989