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Identifying branding features of products for children

Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984

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The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran

Ekhlassi, Amir; Nezhad, Majid Hassani; Far, Siamak Ashkan; … - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 158-171

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When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes

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Children in marketing : a review, synthesis and research agenda

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Attitudes of Indonesian mothers toward food advertising directed to children

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Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research

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Zielgruppe Kinder : verstehen der kindlichen Wahrnehmungs- und Denkstrukturen

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More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children

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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

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