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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
Singh, Vikramjit; Jaskirat Singh - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
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Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms
Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113
Persistent link: https://www.econbiz.de/10011439934
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Learning with the market : facilitating market innovation
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10010481964