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Marketing flexibility in the context of the service-dominant logic
Gurău, Călin - In: The marketing review 9 (2009) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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Service systems and service-dominant logic : partners or distant cousins?
Alter, Steven - In: Journal of relationship marketing : innovations & … 9 (2010) 2, pp. 98-115
Persistent link: https://www.econbiz.de/10003994886
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Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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The service-dominant logic of marketing and marketing ethics
Williams, John; Aitken, Robert - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman; Harrigan, Paul - In: Australasian marketing journal 28 (2020) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
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Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg; Dressel, Kathrin - In: International small business journal : researching … 33 (2015) 7, pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.; Lusch, Robert F.; Akaka, Melissa Archpru - 2010
Persistent link: https://www.econbiz.de/10003968697
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Linking the viable system and many-to-many network approaches to service-dominant logic and service science
Barile, Sergio; Polese, Francesco - In: International journal of quality and service sciences 2 (2010) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10003969022
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878