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The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010393565
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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The existence of double jeopardy within the order of entry effect
Wilkie, Dean C. H.; Johnson, Lester W. - In: Journal of strategic marketing 25 (2017) 4, pp. 334-341
Persistent link: https://www.econbiz.de/10011871392
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
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Demonstrations and price competition in new product release
Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - 2015 - Current version: July 2015
We incorporate product demonstrations into a game theoretic model of firm price competition. Demonstrations may include product samples, trials, return policies, reviews, or any other means by which a firm allows consumers to learn about their value for a new product. In our model,...
Persistent link: https://www.econbiz.de/10011300663
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong; Duan, Jason A.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
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Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova - In: Journal of global marketing 34 (2021) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012515207
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Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova - In: Journal of global marketing 34 (2021) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012584506