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Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 315-333). 2005
Persistent link: https://www.econbiz.de/10003251312
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Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion
Bar, Talia - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …
Persistent link: https://www.econbiz.de/10013061112
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Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion
Bar, Talia - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …
Persistent link: https://www.econbiz.de/10012458869
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The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph - 2004
Persistent link: https://www.econbiz.de/10003778029
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Optimal seasonal allocation of generic advertising expenditures with product substitution : salmon in France
Kinnucan, Henry W.; Myrland, Øystein - In: Marine resource economics 17 (2002) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10001690467
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Advertising coopetition : who pays? Who gains?
Dearden, James A.; Lilien, Gary L. - 2001
Persistent link: https://www.econbiz.de/10001636634
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Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
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Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus : Clemens Oberhammer
Oberhammer, Clemens - 2003
Persistent link: https://www.econbiz.de/10001915746
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The investment management of promotion expenditures
White, John B.; Miles, Morgan P.; Levernier, William Bernard - In: Research in finance 17 (1999), pp. 191-199
Persistent link: https://www.econbiz.de/10001485104
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A model of optimal advertising expenditures in a dynamic duopoly
Espinosa, María Paz; Mariel, Petr - In: Atlantic economic journal : AEJ 29 (2001) 2, pp. 135-161
Persistent link: https://www.econbiz.de/10001585105