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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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The managers guide to competitive marketing strategies
Paley, Norton - 1989
Persistent link: https://www.econbiz.de/10000764566
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Optimization of the sales plan of the industrial enterprise in market conditions
Chernysheva, Anna Mikhailovna; Kalygina, Valentina … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 1/15, pp. 32-39
Persistent link: https://www.econbiz.de/10011723203
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda; Jobber, David - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
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Die Gewinnung der Kooperation des Handels bei Verkaufsförderungsmaßnahmen von Herstellern
Litzinger, Dieter - In: Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …, (pp. 269-286). 1995
Persistent link: https://www.econbiz.de/10001317443
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A preface to marketing management
Peter, Jerome Paul - 1991 - 5th ed
Persistent link: https://www.econbiz.de/10013481730