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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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Platform Design in Targeted Advertising
Fazeli, Nima - 2021
Firms compete for slots on an ad-financed platform by paying the platform to display their ads. In its design, the platform decides on its ``matching quality'' by choosing how much weight to give to each firm’s payment while taking into account consumers’ preferences. Increasing the quality...
Persistent link: https://www.econbiz.de/10013322748
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A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
Hojjat, Ali; Turner, John; Cetintas, Suleyman; Yang, Jian - In: Operations research 65 (2017) 2, pp. 289-313
Persistent link: https://www.econbiz.de/10011673095
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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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Targeted advertising with R&D rivalry
Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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What is an advert? : a sociological perspective on marketing media
Cluley, Robert; Nixon, Elizabeth - In: Marketing theory 19 (2019) 4, pp. 405-423
Persistent link: https://www.econbiz.de/10012109412
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Is dual language marketing socially responsible?
Glassman, Myron; Glassman, Aaron - In: Business horizons 60 (2017) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933