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Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34

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Galeotti, Andrea; Moraga-González, José Luis - 2003

We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …

Persistent link: https://www.econbiz.de/10011333902

Targeted advertising by asymmetric firms

Zhang, Jianqiang; He, Xiuli - In: Omega : the international journal of management science 89 (2019), pp. 136-150

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Competitive targeted advertising with price discrimination

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

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Targeted information and limited attention

Hefti, Andreas; Liu, Shuo - 2019 - Revised version

otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …

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Targeted advertising and consumer inference

Shin, Jiwoong; Yu, Jungju - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 900-922

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Competitive effects of purchase-based targeted advertising

Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Journal of electronic commerce in organizations : the … 10 (2012) 4, pp. 71-84

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The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

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A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements

Hojjat, Ali; Turner, John; Cetintas, Suleyman; Yang, Jian - In: Operations research 65 (2017) 2, pp. 289-313

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A theory of irrelevant advertising : an agency-induced targeting inefficiency

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