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Theory
Consumer behaviour
52
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Beziehungsmarketing
28
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28
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27
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26
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24
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Shankar, Venkatesh
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Pan, Xing
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2
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2
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1
Bacon, Lynd D.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
Handbook of marketing decision models
1
Journal of marketing research : JMR
1
Media and convergence management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
16
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1
A process for managing the re-convergence of marketing functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
Saved in:
2
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
3
Improving predictive scoring models through model aggregation
Malthouse, Edward C.
;
Derenthal, Kirstin M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003838634
Saved in:
4
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
5
New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
Saved in:
6
Efficient replenishment in the distribution channel
Yan, Dong
;
Shankar, Venkatesh
;
Dresner, Martin
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 253-278
Persistent link: https://www.econbiz.de/10003515637
Saved in:
7
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
8
Dimensions and determinants of retailer pricing strategy and tactics
Shankar, Venkatesh
;
Bolton, Ruth N.
-
1999
Persistent link: https://www.econbiz.de/10001412767
Saved in:
9
Price competition between pure play versus bricks-and-clicks e-tailers: analytical model and empirical analysis
Pan, Xing
;
Shankar, Venkatesh
;
Ratchford, Brian T.
- In:
The economics of the Internet and e-commerce
,
(pp. 29-61)
.
2002
Persistent link: https://www.econbiz.de/10001772680
Saved in:
10
Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
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