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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Strategic importance of "brand" in tourism and hotel industry
Glavor, Kate; Koncul, Niko - In: Zagreb international review of economics & business 15 (2012) 2, pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla; Xu, Shuangyu; Gil-Arroyo, Claudia; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
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Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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A two-level evaluation of mobile travel websites using the visitor experience and the brand presentation
McCabe, Mary Beth; Weaver, Richard - In: International journal of management and marketing … 13 (2020) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012491943
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …
Persistent link: https://www.econbiz.de/10014506310
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Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim; Aldabbas, Hazem; Juusola, Katariina - In: The journal of product & brand management 32 (2023) 8, pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561