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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
Haas, Alexander - 2000
Persistent link: https://www.econbiz.de/10001534146
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1991 - 4th ed.
Persistent link: https://www.econbiz.de/10013476860
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851