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Marken-Kids : Neues über die E...
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USA
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Marketing
29,159
Beziehungsmarketing
25,156
Relationship marketing
25,128
Children
18,370
Kinder
18,223
Markenführung
16,962
Brand management
16,945
Theorie
14,524
Theory
14,295
Deutschland
11,315
Germany
9,692
United States
9,601
Markenimage
9,259
Markenartikel
9,114
Brand image
9,078
Youth
9,038
Jugendliche
8,929
Brand
8,020
Kundenzufriedenheit
7,834
Customer satisfaction
7,826
Marketingmanagement
7,673
Marketing management
7,396
Social Web
6,604
Social web
6,596
Online-Marketing
6,285
Internet marketing
6,219
Dienstleistungsqualität
6,179
Service quality
6,173
Online-Handel
5,850
Online retailing
5,830
Einzelhandel
5,109
Electronic Commerce
4,972
Retail trade
4,914
E-commerce
4,604
Werbewirkung
4,434
Gesundheit
4,428
Werbung
4,408
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Online availability
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Free
1,619
Undetermined
1,608
Type of publication
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Article
6,157
Book / Working Paper
4,195
Journal
23
Other
2
Type of publication (narrower categories)
All
Article in journal
5,430
Aufsatz in Zeitschrift
5,430
Graue Literatur
1,935
Non-commercial literature
1,935
Working Paper
1,887
Arbeitspapier
1,717
Aufsatz im Buch
659
Book section
659
Hochschulschrift
248
Thesis
206
Collection of articles of several authors
189
Sammelwerk
189
Case study
105
Fallstudie
105
Collection of articles written by one author
95
Sammlung
95
Lehrbuch
94
Textbook
90
Aufsatzsammlung
82
Amtsdruckschrift
64
Government document
64
Konferenzschrift
53
Reprint
41
Bibliographie
38
Conference paper
31
Konferenzbeitrag
31
Glossar enthalten
30
Glossary included
30
Conference proceedings
27
Bibliografie enthalten
24
Bibliography included
24
Guidebook
24
Ratgeber
24
Systematic review
16
Übersichtsarbeit
16
Bibliografie
15
Statistik
14
Statistics
13
Fallstudiensammlung
12
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8
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English
9,905
Undetermined
269
German
187
French
13
Spanish
3
Italian
2
Portuguese
2
Swedish
2
Dutch
1
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Author
All
Currie, Janet M.
73
Kaestner, Robert
43
Heckman, James J.
38
Tekin, Erdal
38
Levine, Phillip B.
35
Markowitz, Sara
33
Grossman, Michael
30
Waldfogel, Jane
27
Fletcher, Jason
24
Gruber, Jonathan
24
Kearney, Melissa Schettini
24
Chaloupka, Frank J.
22
Wolfe, Barbara L.
22
Cawley, John H.
21
Hoynes, Hilary W.
21
Lusk, Jayson L.
21
Rossin-Slater, Maya
21
Kotler, Philip
20
Sabia, Joseph J.
20
Stavins, Joanna
20
Aizer, Anna
19
Dave, Dhaval
19
Rees, Daniel I.
19
Schuh, Scott
18
Smith, Alan D.
18
Anderson, D. Mark
17
Einav, Liran
17
Jang, Soocheong
17
Mazumder, Bhashkar
17
McFadden, Daniel
17
Almond, Douglas
16
Herbst, Chris M.
16
Winter, Joachim
16
Agarwal, Sumit
15
Bitler, Marianne
15
Case, Anne
15
Heiss, Florian
15
Schanzenbach, Diane Whitmore
15
Smeeding, Timothy M.
15
Tauras, John A.
15
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Institution
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National Bureau of Economic Research
179
American Marketing Association
18
USA / General Accounting Office
10
Maxwell Graduate School of Citizenship and Public Affairs
9
OECD
7
Russell Sage Foundation
7
American Management Association
6
USA / Economic Research Service
6
IGI Global
5
USA / Bureau of the Census
5
Forschungsinstitut zur Zukunft der Arbeit
4
Friedrich-Schiller-Universität Jena
4
Irving B. Harris Graduate School of Public Policy Studies
4
NetLibrary, Inc
4
USA / Bureau of Foreign and Domestic Commerce
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Congress / House of Representatives / Select Committee on Children, Youth, and Families
3
USA / Congress / Senate / Committee on Finance
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Home Economics Association
2
Brookings Institution
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Centre for Economic Performance
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Children in North America Project
2
Eurohandelsinstitut
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Springer Fachmedien Wiesbaden
2
University of Oxford / Institute of Economics and Statistics
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
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Published in...
All
Working paper / National Bureau of Economic Research, Inc.
700
NBER working paper series
177
Journal of consumer research : JCR ; an interdisciplinary bimonthly
152
Discussion paper series / IZA
140
Journal of business research : JBR
96
Journal of human resources : JHR
95
Journal of retailing and consumer services
82
The American economic review
79
Psychology & marketing
74
International journal of hospitality management
72
IZA Discussion Papers
70
Journal of fashion marketing and management
63
American journal of agricultural economics
61
American economic journal : a journal of the American Economic Association
58
Journal of health economics
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
The review of economics and statistics
54
Journal of advertising research
53
Discussion paper / Centre for Economic Policy Research
49
Economic inquiry : journal of the Western Economic Association International
45
The journal of consumer marketing
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing theory and practice
42
Applied economics
41
International journal of consumer studies
40
Journal of marketing
39
Journal of the Academy of Marketing Science
38
The journal of brand management : an international journal
38
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of advertising : official publication of the American Academy of Advertising
36
The quarterly journal of economics
36
Journal of marketing management : MM
35
Journal of business ethics : JOBE
34
Journal of international consumer marketing
34
International journal of sport management and marketing : IJSMM
33
International journal of retail & distribution management
32
Southern economic journal
32
The journal of services marketing
32
Journal of consumer behaviour : an international research review
31
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Source
All
ECONIS (ZBW)
9,598
USB Cologne (EcoSocSci)
557
EconStor
177
RePEc
25
OLC EcoSci
15
BASE
3
USB Cologne (business full texts)
2
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Showing
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10
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10,377
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date (oldest first)
1
Kids as customers : a handbook of
marketing
to
children
MacNeal, James U.
-
1992
Persistent link: https://www.econbiz.de/10013501733
Saved in:
2
The relationship between consumer involvement and
brand
perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
3
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
4
Values, optimum stimulation levels and
brand
loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
Saved in:
5
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
6
Grounding consumer-
brand
engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
7
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
Understanding consumer motivations to interact on
brand
websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
9
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
10
Investigating relationships between adolescents' liking for an apparel
brand
and
brand
self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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