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Media, messages, and men : new perspectives in communication
Merrill, John Calhoun; Lowenstein, Ralph L. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10002300590
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Telecommunication tariffs for the mass media
1980
Persistent link: https://www.econbiz.de/10000615568
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A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra; AlSaleh, Dhoha A. - In: Industrial marketing management : the international … 73 (2018), pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737
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Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R. - 1974
Persistent link: https://www.econbiz.de/10000669702
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The practice of government public relations
Lee, Mordecai (ed.); Neeley, Grant (ed.);  … - 2022 - Second edition
1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information campaigns -- 5 Crisis communication challenges in the public sector -- 6 Strategic communication planning in the digital age -- 7 Harnessing social media effectively on behalf of...
Persistent link: https://www.econbiz.de/10013176030
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander; Boyle, Brett; Cannon, Hugh M. - In: Journal of advertising research 50 (2010) 4, pp. 428-439
Persistent link: https://www.econbiz.de/10008857202