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USA
Beziehungsmarketing
25,493
Relationship marketing
25,470
Konsumentenverhalten
10,401
Consumer behaviour
10,387
Marketing
6,922
Deutschland
6,124
Kundenzufriedenheit
5,549
Customer satisfaction
5,542
Germany
5,207
Theorie
4,551
Theory
4,531
Dienstleistungsqualität
4,009
Service quality
4,009
Marketingmanagement
3,877
Markenführung
3,590
Brand management
3,584
Marketing management
3,425
Electronic Commerce
3,289
Kundenmanagement
2,561
Lieferantenmanagement
2,465
Supplier relationship management
2,465
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2,447
Social web
2,447
Online-Marketing
2,334
Markenimage
2,288
Internet marketing
2,222
E-commerce
2,181
Brand image
2,153
Markenartikel
1,828
Einzelhandel
1,689
Unternehmen
1,649
Brand
1,645
Verbraucherverhalten
1,621
Kundenwert
1,620
Markenpolitik
1,603
Strategisches Management
1,553
Customer integration
1,545
Kundenintegration
1,545
Retail trade
1,527
Customer value
1,518
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166
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Smith, Alan D.
15
Kotler, Philip
14
Kumar, V.
10
Johnson, Michael D.
7
Walsh, Gianfranco
7
Han, Heesup
6
Tadajewski, Mark
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Jones, D. G. Brian
5
Aaker, David A.
4
Beatty, Sharon E.
4
Day, George S.
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Fritz, Wolfgang
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
Homburg, Christian
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Krafft, Manfred
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Wünderlich, Nancy V.
4
Armstrong, Gary
3
Berger, Arthur Asa
3
Calder, Bobby J.
3
Chen, Tom
3
Cortese, Anthony J.
3
Dahlhoff, Denise
3
Drews, Ralf
3
Eggert, Andreas
3
Eisingerich, Andreas B
3
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NetLibrary, Inc
3
USA / General Accounting Office
3
Friedrich-Schiller-Universität Jena
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Business Information Centre <Toronto>
1
Chartered Institute of Marketing
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
IMP Group
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Ludwig-Maximilians-Universität München
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Robert Wood Johnson Foundation
1
Springer Fachmedien Wiesbaden
1
Thüringer Landesamt für Statistik
1
USA / Bureau of Economic Analysis
1
USA / Court of Customs and Patent Appeals
1
USA / Energy Information Administration
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
1
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Published in...
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International journal of hospitality management
22
The journal of services marketing
20
SpringerLink / Bücher
19
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Europäische Hochschulschriften / 5
10
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
Does marketing need reform? : fresh perspectives on the future
4
EBSCOhost eBook Collection
4
European journal of operational research : EJOR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
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ECONIS (ZBW)
1,303
USB Cologne (EcoSocSci)
190
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1
Nur der Service zählt : wie die besten US-Unternehmen ihre Kunden begeistern
Wiersema, Fred
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683259
Saved in:
2
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
3
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
6
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
7
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
Saved in:
8
Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas
-
2002
Persistent link: https://www.econbiz.de/10001689644
Saved in:
9
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
Saved in:
10
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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