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International journal of hospitality management
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The journal of services marketing
23
Journal of retailing and consumer services
19
SpringerLink / Bücher
19
Journal of business research : JBR
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Services marketing quarterly
13
Journal of marketing
12
Europäische Hochschulschriften / 5
10
Psychology & marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Working paper / National Bureau of Economic Research, Inc.
10
Harvard business review : HBR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing management : MM
8
Journal of travel and tourism marketing
8
The journal of business & industrial marketing
8
The journal of personal selling & sales management : JPSSM
8
Academy of Management journal : AMJ
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business ethics : JOBE
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
The service industries journal
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
Does marketing need reform? : fresh perspectives on the future
4
EBSCOhost eBook Collection
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
190
OLC EcoSci
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Nur der Service zählt : wie die besten US-Unternehmen ihre Kunden begeistern
Wiersema, Fred
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683259
Saved in:
2
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
3
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
6
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
7
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
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8
Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas
-
2002
Persistent link: https://www.econbiz.de/10001689644
Saved in:
9
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
Saved in:
10
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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