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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah; Crowther, Philip - In: Journal of marketing communications 20 (2014) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Interview with Jim O'Connell
O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
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Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Sports marketing in America
Shank, Matthew D.; Lyberger, Mark R. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 485-510). 2011
Persistent link: https://www.econbiz.de/10008738185
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Linking sports and sponsors
Wilber, Del - In: Journal of business strategy 9 (1988) 4, pp. 8-10
Persistent link: https://www.econbiz.de/10003706477
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Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
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Special issue: The management and marketing of motorsports
DeGaris, Larry (contributor) - 2010
Persistent link: https://www.econbiz.de/10008650629