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Seoul city branding : the case...
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Yi, Yong-sik
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Burmann, Christoph
5
Ch'oe, Yŏn-hong
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Cho, Man
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Chu, Wujin
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Ehrmann, Michael
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Fratzscher, Marcel
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Goldschlag, Nathan
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Kim, Yŏn-sŏk
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Myers, Amanda
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Cho, Donghun
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Dahlhoff, Denise
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The journal of brand management : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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The journal of product & brand management
21
Journal of communication management : an international journal
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Journal of business ethics : JOBE
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SpringerLink / Bücher
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KIET Industrial economic review
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Harvard business review : HBR
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Journal of international consumer marketing
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Seoul journal of economics
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The handbook of crisis communication
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The Korean economic review
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Business horizons
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Harvard-Business-Manager : das Wissen der Besten
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International journal of sport management and marketing : IJSMM
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Journal of economic development
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KDI School working paper series
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Corporate reputation review : an international journal
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Journal of the Japanese and international economies : an international journal ; JJIE
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Korea observer : a quarterly journal
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Panel Reports
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Corporate communications : an international journal
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of accounting and public policy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international trade & commerce
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Journal of marketing theory and practice
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Pacific focus : Inha journal of international studies
7
Pathways to public relations : histories of practice and profession
7
The IUP journal of brand management : IJBRM
7
Working paper
7
American journal of agricultural economics
6
Applied economics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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1
Evaluation of brand use on city government websites : a search for brand type, repetition, and consistency
Tschirhart, Mary
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10003757537
Saved in:
2
Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Zarandi, Hossein Mohammadpour
;
Hassani, Ali
;
Aminian, Naser
- In:
Journal of urban economics and management : a quarterly …
4
(
2016
)
14
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011560761
Saved in:
3
Brand Louisiana: capitalizing on music and cuisine
Slater, Jan
- In:
Destination branding : creating the unique destination …
,
(pp. 226-241)
.
2008
Persistent link: https://www.econbiz.de/10003845427
Saved in:
4
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
Saved in:
5
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
6
Branding and political marketing in the United States
Newman, Bruce I.
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 197-212)
.
2006
Persistent link: https://www.econbiz.de/10003415928
Saved in:
7
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
8
How to save your brand in the face of a crisis
Johar, Gita V.
;
Birk, Matthias M.
;
Einwiller, Sabine A.
- In:
MIT sloan management review
51
(
2009/10
)
4
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008657452
Saved in:
9
Organic integration : the natural process underlying communication integration
Smith, Brian G.
- In:
Journal of communication management : an international …
16
(
2012
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
Saved in:
10
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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