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USA
Werbung
13,824
Advertising
11,292
Mobilkommunikation
6,939
Mobile communications
6,899
Consumer behaviour
4,114
Konsumentenverhalten
4,004
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3,873
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3,812
Online-Marketing
2,051
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2,044
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1,970
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1,925
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1,455
advertising
1,404
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1,225
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1,205
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1,204
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1,060
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968
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856
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835
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767
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767
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758
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743
Marketingmanagement
742
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731
Social web
730
Marketing management
726
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679
Mobile Anwendung
676
Competition
654
Pricing strategy
573
Preismanagement
571
Relationship marketing
554
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544
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542
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537
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535
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50
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Kaiser, Harry M.
26
Duso, Tomaso
11
Silk, Alvin J.
9
Jung, Astrid
8
Saffer, Henry
8
Seldon, Barry J.
8
Miravete, Eugenio J.
7
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Hausman, Jerry A.
5
Huh, Jisu
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Bajari, Patrick L.
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Fox, Jeremy T.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Markendahl, Jan
4
Mixon, Franklin G.
4
Röller, Lars-Hendrik
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
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IGI Global
39
National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
2
Federal Trade Commission
2
Institut für Wirtschaftswissenschaften <Wien>
2
TÜV Rheinland AG
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Department of Housing and Urban Development
1
Division of Research, Graduate School of Business Administration, Harvard University
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Digital Single Market
1
Europäisches Parlament / IPOL - Generaldirektion Interne Politikbereiche der Union
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Association of Business Communicators
1
International Telecommunications Society
1
J. L. Kellogg Graduate School of Management
1
Maryland / State Planning Dept / Division of Research Programs
1
National Defence University
1
NetLibrary, Inc
1
Oxford Economics Ltd.
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
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Working paper / National Bureau of Economic Research, Inc.
34
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
24
Telecommunications policy : the international journal of digital economy, data sciences and new media
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
European Journal of Marketing
10
International journal of networking and virtual organisations : IJNVO
9
Discussion paper / Centre for Economic Policy Research
8
Journal of business research : JBR
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
European journal of marketing : EJM
7
International journal of industrial organization
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Technological forecasting & social change : an international journal
7
The journal of business : B
7
The journal of media economics
7
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Working paper
6
Advances in applied microeconomics : a research annual
5
Information economics and policy : IEP
5
International journal of advertising : the review of marketing communications
5
Journal of competition law & economics
5
Journal of marketing
5
NBER working paper series
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of industrial economics
5
Working paper series
5
AEM research bulletin
4
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Source
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ECONIS (ZBW)
1,270
USB Cologne (EcoSocSci)
94
Other ZBW resources
22
EconStor
3
RePEc
1
Showing
1
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1
The new unwired world : an IAB status report on mobile
advertising
Laszlo, Joe
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
Saved in:
2
Consumers'
advertising
media use : a cross-cultural study
Tesfom, Goitom
;
Lutz, Clemens
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
Saved in:
3
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
4
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
Saved in:
5
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
6
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
7
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
8
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
9
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
10
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
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