"The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical...

The persistence of [a] vision : the electronically mediated corporation prehistory -- "To extend vision beyond the horizon, to see the unseen" : industrial television in the post-war era flow -- Frankly boring and agonizingly slow : television moves to the office immediacy -- The other format...