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Han, Heesup
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Arthur D. Little International Inc. <Wiesbaden>
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International journal of hospitality management
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Journal of business research : JBR
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Psychology & marketing
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Journal of marketing theory and practice
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Services marketing quarterly
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Health marketing quarterly
18
Journal of promotion management : JPM
18
International journal of internet marketing and advertising : IJIMA
16
Journal of travel and tourism marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing communications
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The journal of consumer marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of fashion marketing and management
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Harvard business review : HBR
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of current issues and research in advertising : JCIRA
12
American journal of agricultural economics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Strategy & leadership : a publication of Strategic Leadership Forum
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Business horizons
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
2,412
USB Cologne (EcoSocSci)
20
EconStor
7
RePEc
4
OLC EcoSci
1
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1
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
2
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
3
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
4
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
5
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
6
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
7
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
8
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
9
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10003815715
Saved in:
10
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
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