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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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Emotional information management and responses to emotional appeals
Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
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Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël; Wiebenga, Jacob H. - In: Journal of business research : JBR 72 (2017), pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557