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Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie - In: The Routledge companion to marketing and feminism, (pp. 59-71). 2022
Persistent link: https://www.econbiz.de/10014474311
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Test item order, level of difficulty, and student performance in marketing education
Schee, Brian A. Vander - In: Journal of education for business 88 (2013) 1, pp. 36-42
Persistent link: https://www.econbiz.de/10010210115
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Technological applications to the marketing classroom
Leventhal, Richard C.; Swanson, Andree - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10011590135
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Customer relationship management technology : bridging the gap between marketing education and practice
Harrison, Dana E.; Ajjan, Haya - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 205-219
Persistent link: https://www.econbiz.de/10012129490
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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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Self-referencing and advertising effectiveness
Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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U.S. demand for tobacco products in a system framework
Zheng, Yuqing; Zhen, Chen; Dench, Daniel; Nonnemaker, … - In: Health economics 26 (2017) 8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070