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The Depiction of Advertising I...
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Werbung
11,375
Advertising
11,353
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3,865
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3,817
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3,073
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Kaiser, Harry M.
26
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9
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8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
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6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
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5
Huh, Jisu
5
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5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
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5
Zheng, Yuqing
5
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
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4
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4
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3
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3
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3
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Art Directors Club <New York, N.Y.>
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
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Friedrich-Schiller-Universität Jena
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IGI Global
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
European Journal of Marketing
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
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The journal of industrial economics
4
The review of economics and statistics
4
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ECONIS (ZBW)
756
USB Cologne (EcoSocSci)
87
Other ZBW resources
22
EconStor
2
RePEc
1
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1
Marketing education and patriarchal acculturation : the rhetorical work of women's
advertising
clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
2
Test item order, level of difficulty, and student performance in marketing education
Schee, Brian A. Vander
- In:
Journal of education for business
88
(
2013
)
1
,
pp. 36-42
Persistent link: https://www.econbiz.de/10010210115
Saved in:
3
Technological applications to the marketing classroom
Leventhal, Richard C.
;
Swanson, Andree
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011590135
Saved in:
4
Customer relationship management technology : bridging the gap between marketing education and practice
Harrison, Dana E.
;
Ajjan, Haya
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 205-219
Persistent link: https://www.econbiz.de/10012129490
Saved in:
5
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
Saved in:
6
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
7
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
8
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
9
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
10
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
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